Why Choosing a Non-Toxic Foundation Matters

I am no make up artist or even a huge make up wearer, but when I do choose to wear a full face foundation, I am sure to choose the best non-toxic liquid foundation that I have found!  When it comes to makeup for me, the foundation is the base of it all. It’s the first thing I usually apply, and it sets the tone for the rest of my look. I don’t know about you, but have you ever stopped to think about what’s actually in your foundation or even in your makeup products as a whole?

The truth is, many traditional foundations contain a host of toxic chemicals that can harm your skin, health, and the environment. That’s why choosing a non-toxic foundation, where you know the ingredient list, is more important than ever.  If you think about it, foundation, with its dewy finish, sits on your skin all day.  Because of its close proximity to your skin and its quick absorption into you skin and therefore your bloodstream, it is so important that you are aware of what is in the make up (and your skincare ingredients–that’s another blog post).  I have recently fallen in love with Crunchi’s Non-Toxic Foundation. This company is leading the charge for cleaner beauty.  But, let me first bring some awareness to the toxic ingredients that are potentially lurking in your make up and the alternative you can choose!

The Hidden Dangers in Traditional Foundation

Most conventional foundations are often loaded with synthetic chemicals, preservatives, and harmful additives that can have long-term negative effects. Ingredients like parabens, phthalates, synthetic fragrances, and toxic heavy metals (like lead) can irritate the skin, clog pores, and even cause hormonal disruption or allergic reactions. Over time, exposure to these toxins can accumulate in your body, contributing to a variety of health issues, ranging from skin problems to more serious conditions like endocrine disruption. 

But it’s not just your skin and health that are at risk. Many beauty brands test their products on animals, and the environmental impact of these brands can be significant, thanks to unsustainable production practices and packaging waste.  I have found the environmental working group to be such a helpful resource in this area, as it brings awareness to ingredients as well as ethical practices in companies.

Why Non-Toxic Foundation Should Be Your Go-To

Non-toxic foundation, on the other hand, prioritizes clean, safe ingredients that are gentle on the skin, the environment, and your health. I have found that by opting for non-toxic products, I can avoiding exposure to harmful chemicals and embracing a safer, more sustainable beauty routine.  I love that so many safer beauty brands are also labeled to have certified organic ingredients.

Here’s why non-toxic foundation is the way to go:

• Gentler on the Skin: Non-toxic foundations and more natural makeup typically use naturally derived healthy ingredients that are less likely to irritate sensitive skin. With fewer harsh chemicals like synthetic dyes, these foundations allow your skin to breathe and heal, reducing the chances of breakouts, dryness, or redness allowing your skin’s health to take priority. 
• Safer for Your Health: By choosing non-toxic beauty, you’re reducing your exposure to harmful chemicals like parabens, phthalates, and synthetic fragrances. This can help lower your risk of long-term health concerns, such as hormone imbalances, respiratory issues, and more.  In the world we live in, it is so important to do whatever we can, big or small, to help minimize exposures to these things.
• Eco-Friendly and Sustainable: Many non-toxic beauty brands, including Crunchi, are committed to sustainability. From using eco-conscious packaging and fair trade to ensuring cruelty-free, ethically sourced ingredients, these brands are taking steps to reduce their environmental impact.
• Cruelty-Free: Non-toxic beauty often goes hand-in-hand with cruelty-free practices. Choosing a non-toxic foundation like Crunchi’s means supporting brands that don’t test on animals, aligning with your values of kindness and compassion.

Who is Crunchi?

Crunchi is a cosmetics company that markets itself as a non-toxic, eco-friendly alternative to traditional beauty brands. I love that they focus on creating clean beauty products that are safe for both the skin and the environment. Their mission is to provide high-quality, cruelty-free cosmetics that are free from harmful chemicals, including parabens, sulfates, phthalates, and other toxins commonly found in mainstream beauty products.

Here’s why Crunchi is a “non-toxic” company

1. Ingredient Transparency—Ok this is so important to me!  Did you know that Crunchi is committed to full transparency in their ingredients?  Yes!  They actually publish the list of all the ingredients used in their products, and they avoid using any substances that are potentially harmful to human health or the environment. This includes avoiding things like synthetic fragrances, parabens, and formaldehyde-releasing agents. They prioritize plant-based and naturally derived ingredients when possible.
2.  Strict Ingredient Standards—Crunchi follows strict guidelines, including avoiding over 1,500 potentially harmful ingredients that are commonly used in the beauty industry. This list includes ingredients known to be carcinogens, hormone disruptors, or allergens, such as toluene, butylated hydroxyToluene (BHT), and artificial dyes. Crunchi also focuses on making sure their products are dermatologically tested to ensure safety.
3. Cruelty-Free—Crunchi is Leaping Bunny certified, meaning that none of their products or ingredients are tested on animals. This aligns with their overall philosophy of offering clean and ethical products.
4. Eco-Friendly Packaging—Crunchi takes sustainability seriously. They use eco-friendly, recyclable packaging for their products and strive to minimize waste. The company also emphasizes sustainable sourcing for the ingredients they use, supporting fair-trade and ethical practices wherever possible.
5. No Synthetic Fragrances—Many traditional beauty products include synthetic fragrances, which can contain hundreds of unlisted chemicals that are potentially harmful. Crunchi, on the other hand, uses naturally derived essential oils and fragrances that are non-toxic and safe for sensitive skin.
6. Vegan Options—Crunchi offers a wide range of vegan products, so they appeal to consumers who are concerned about animal byproducts in their cosmetics. The company ensures that their products do not contain animal-derived ingredients like beeswax or carmine.
7. Clean Beauty Advocacy—Crunchi positions itself as an advocate for “clean beauty,” aiming to educate consumers about the potential dangers of toxic chemicals in beauty products. The brand encourages people to be conscious of what they’re putting on their skin, particularly since the skin can absorb chemicals that might lead to health issues in the long run.
8. Holistic Wellness Approach—Crunchi believes that clean beauty isn’t just about the products, but about a holistic approach to wellness. They focus on improving not only the beauty of their customers but also their overall health, which is why their products are designed with ingredients that nourish the skin and don’t introduce harmful chemicals.

So, if you’re looking for a brand that prioritizes ethical sourcing, clean ingredients, and sustainability, Crunchi checks a lot of boxes, which is why I love and use their products. Plus, with so many beauty companies still using harmful chemicals, Crunchi’s dedication to being non-toxic is a big reason why people turn to them for a safer, cleaner alternative.  You can always learn more about their company HERE or connect with me because I could go on and on about this amazing company!

Crunchi’s Non-Toxic Foundation

When it comes to non-toxic foundations, you guessed it, Crunchi’s Beautifully Flawless Foundation is the one that has stood out to me.  And, it’s not just because of the company’s commitment to clean, cruelty-free, and eco-friendly beauty, but also because their foundation (and other make up) is high performing and really offers the best lightweight foundations I have found. Find it HERE and use code ADVOCATE10 for 10% off! Crunchi’s breathable foundation checks all the boxes for what I want in a foundation with clean formulations and best price point.

• Clean Ingredients: Crunchi’s Non-Toxic Foundation is free from parabens, phthalates, gluten, and synthetic fragrances. It’s made with high-quality ingredients that are both effective and safe for your skin. I can feel good about what I’m putting on my face, knowing that Crunchi’s natural ingredients are free from harmful chemicals and preservatives. 
• Buildable Coverage: Whether you’re going for a light coverage, the natural beauty look, medium coverage, or full coverage, Crunchi’s foundation can be easily layered to suit your own needs. I find that it blends seamlessly, providing a smooth, flawless finish, all without my clogging pores or irritating my skin.
• Long-Lasting Wear: One of the key benefits of Crunchi’s Non-Toxic Foundation is its impressive staying power. Despite being free from harsh chemicals, this foundation stays put throughout the day, providing all-day coverage without the need for constant touch-ups.  I also love their makeup primer and setting powder!  Both take the foundation experience to the next level!
• Skin-Loving Ingredients: Crunchi’s foundation is enriched with nourishing ingredients like aloe vera, jojoba oil, and vitamin E, which help keep your skin hydrated and healthy while providing the perfect canvas. It’s a foundation that cares for your mature skin, not just covers up the fine lines or imperfections! 
• Variety of Shades: Crunchi understands that every skin tone is unique, which is why their foundation comes in a wide range of shades. Finding your perfect shade is easy, whether you have fair, medium, or deep skin.  For best results, you can easily go on the website to see the variety of pictures, or reach out to me to help you find the perfect match.

Clean Beauty is the Future

Choosing a non-toxic foundation isn’t just about what’s best for your skin in the moment—it’s an investment in your overall health and the environment. Crunchi’s Non-Toxic Foundation offers a safe, effective solution without compromising on quality, performance, or ethics. With its clean ingredients, luxurious feel, and long-lasting coverage, it’s a perfect example of how beauty can be both clean and glamorous.  Plus, it’s what I use whenever I use a foundation, and I can tell you that it is really that amazing!  

So, next time you’re reaching for your foundation, make sure it’s a choice that’s not only good for you but for the planet too. Go non-toxic, and you’ll feel the difference—inside and out.

What do you think? Does Crunchi’s Non-Toxic Foundation sound like a product you’d try out? Let me know if you have any questions or want more details or check out my website HERE!  Can’t wait to hear what you think!